Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs […]
A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs. For these […]
It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print […]
You put time and effort into building a good relationship with your print vendor. You trust each other. Your printer […]
Unfortunately, none of what is required for an organization to manage pre- and post-pricing details and break the Iron Triangle […]
In the previous segments we discussed the importance of managing the many pre- and post-pricing details of custom print projects. […]
There isn’t much to be done once the buy is made for off-the-shelf goods. Custom printing, because of it’s made-to-specification […]
Procurement methods for common, off-the-shelf items are not built to handle all of the details print projects require before pricing […]
No doubt you would love to receive the best quality, fastest delivery and lowest price for your print projects. Yet, […]
Once we feel we have a process in place that accommodates the unique complexities of one of our marketing operations, […]
