As we begin to enter the economic recovery stage of the pandemic, managing your print marketing supply chain effectively will […]
In the previous segments we discussed the importance of managing the many pre- and post-pricing details of custom print projects. […]
There isn’t much to be done once the buy is made for off-the-shelf goods. Custom printing, because of it’s made-to-specification […]
Procurement methods for common, off-the-shelf items are not built to handle all of the details print projects require before pricing […]
Once we feel we have a process in place that accommodates the unique complexities of one of our marketing operations, […]
Some may say the reason that we as marketers and marketing operations professionals are reluctant to change in the way […]
Some might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced […]
PrintLynxx has been selected by Green Dot Corporation (NYSE: GDOT) for executing print and direct mail projects. A pro-consumer financial […]
So, Google’s new algorithm has come back with some interesting results. It turns out that if you post continuously about […]
If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. […]