Mike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
If you’re running a print reselling business, you’re probably always on the lookout for ways to maximize your profit margins. […]
What is General Procurement? General procurement is the purchase of finished goods. Right now, the software and systems in place […]
Imagine. You placed an order for marketing materials for an upcoming event. The printer is in the process of producing […]
Most people—and perhaps marketers most of all—want to be trendy and to sound important. In fact, marketers seem to perpetually […]
As we begin to enter the economic recovery stage of the pandemic, managing your print marketing supply chain effectively will […]
Print remains a heavily used channel of communication in the health insurance sector. This is because of the highly regulated, […]
Print buyers have competing demands for their time. They juggle multiple priorities and projects, some of which can be quite […]
What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful […]
Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs […]
