Change Orders—Part 1: Assessing the hidden drain on your print budget If you’re looking for a way to save money […]
“Any customer can have a car painted any color that he wants… so long as it is black.” That’s what […]
Print buyers have competing demands for their time. They juggle multiple priorities and projects, some of which can be quite […]
What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful […]
Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs […]
A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs. For these […]
It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print […]
Many people are concerned about the harmful effects of carbon dioxide emissions on climate change. Paper manufacture and printing can […]
You put time and effort into building a good relationship with your print vendor. You trust each other. Your printer […]
Mike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
