What Is a Marketing Supply Chain?
The marketing supply chain is the interconnected team of internal and external people on which an organization relies to create, approve, buy, manage and distribute marketing materials and services. These include digital assets and printing, direct mail, point of purchase, promotional items, periodicals, financial instruments, store signage, packaging and other custom designed goods and services. The marketing supply chain consists of brand managers, marketing services, creative agencies, direct sales teams, buyers, financial, legal, manufacturers, printers, service providers, fulfillment houses, logistics experts and others. The materials and services obtained through the marketing supply chain are used to market the organization’s own products and services and are distributed to customers, sales teams, branch offices, retail outlets, dealers, distributors and other key audiences locally, regionally, nationally and around the world. Organizations can improve their marketing supply chain process by identifying inefficiencies, developing best business practices and adopting eLynxx.
Is eLynxx Solutions a Broker?
No. A broker serves as a sales agent, or middleman, between organizations buying services and materials and those vendors that work with brokers as their representatives. Brokers tack on a fee that buyers pay for services, plus brokers charge vendors up to five levels of fees (about 49%). These include commissions (10%), prompt pay discounts (2%), invoice discounts (7%), volume discounts (15%) and rebates (15%). Brokers place orders with those vendors with whom the broker has a relationship and with whom the broker has extracted an agreement that keeps vendors from revealing the real price. Vendors are not responsible to buyers, nor do buyers often know who the vendors are that are producing crucial services and materials. Brokers own the relationships and control the cost, quality and schedule. A better alternative is eLynxx that provides buyers with tools to retain control, gain full transparency and build relationships with their own qualified and trusted vendors. eLynxx Solutions never acts as a broker nor charges or receives compensation from vendors.
Is eLynxx Solutions a Vendor?
No. eLynxx Solutions is not a material or print vendor. eLynxx is designed specifically to help organizations strengthen, coordinate and manage the marketing supply chains they rely upon for marketing communications, branding and more.
Can I Afford eLynxx?
Yes. Pricing is determined based on your volume, number of users and sophistication of your marketing supply chain. For those interested in reducing per unit costs, the measured savings far exceeds the price of eLynxx.
Is eLynxx Solutions a Business Process Outsourcer (BPO)?
No. A BPO serves as a sales agent, or middleman, between organizations buying services and materials and those vendors that work with BPOs as their representatives. BPOs tack on a fee that buyers pay for services, plus BPOs charge vendors up to five levels of fees (about 49%). These include commissions (10%), prompt pay discounts (2%), invoice discounts (7%), volume discounts (15%) and rebates (15%). BPOs place orders with those vendors with whom the BPO has a relationship and with whom the BPO has extracted an agreement that keeps vendors from revealing the real price. Vendors are not responsible to buyers, nor do buyers often know who the vendors are that are producing crucial services and materials. BPOs own the relationships and control the cost, quality and schedule.
Does eLynxx Enhance Other Enterprise Solutions?
Yes. eLynxx is customized around your particular needs, environment, processes and policies. The process of managing the marketing supply chain for custom goods and services, direct mail, marketing, packaging and printing, is quite different than the bid-and-buy techniques used for off-the-shelf procurement. That is why eLynxx enhances capabilities and tucks nicely within ERPs as well as creative agency platforms and general procurement systems. Our development team has successfully integrated eLynxx with popular enterprise-wide solutions such as Ariba (SAP), Cognos (IBM), Epicor, Hyperion (Oracle), Peoplesoft (Oracle), MAS90/MAS200/AccPac (Sage), Intuit, SAP, Microsoft, Oracle as well as other accounting, financial and legacy systems.
Can the Software Build Diversity?
Yes. eLynxx facilitates vendor diversity and equal opportunity. This includes maintaining data bases instrumental in identifying and qualifying minority, woman and veteran owned, environmental, historically underutilized businesses and other diverse segments. eLynxx Solutions promotes diversity and equal opportunity and can offer key assistance in meeting your criteria.
What Is Cloud Software?
Cloud software is accessible via the Internet and is not resident on your computer or network. eLynxx is securely hosted in the eLynxx Solutions data center and is accessed via web browser by authorized users. You have anytime, anywhere access from any web browser. You have no software to install, no upgrades to perform and no worries regarding security or backups. Our uptime is 99.99%.