Best Quality, Service and Price – Get All Three: Breaking the Iron Triangle

In the previous segments we discussed the importance of managing the many pre- and post-pricing details of custom print projects. Because the ready-made, off-the-shelf goods they are built to buy don’t require the same level of detail; commonly-used...
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Print – The Unsung Touchpoint of Selling

Selling is not a simple process. It takes a complex skill set that includes the ability to: Understand and connect with different personalities Identify problems and present solutions Use persuasion to form opinions and drive decisions Uncover and process...
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6 Reasons Why Business Process Outsourcing is Dead

A decade and a half ago business pundits in the marketing procurement area hailed it as a savior. Business process outsourcing – or contracting the operations and responsibilities of marketing procurement to third-party service providers –...
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