Harrisburg Area Community College
Like most institutions of higher education, HACC, Central Pennsylvania’s Community College, with 55,000 students, invests significant amounts in marketing and recruitment materials, direct mail, catalogs and signage that it considers highly strategic to its marketing and communications initiatives. HACC partnered with eLynxx Solutions and is now benefiting from savings well above projections.
Trex Company, Inc.
Trex Company is America’s largest manufacturer of wood-alternative decking and railing products. The sourcing strategies supporting Trex’s core business are designed around procurement of raw material. Like many organizations, Trex applied these same strategies when it came to procuring customized non-core services and materials. In the case of marketing, this approach produced less than optimal results. Trex partnered with eLynxx Solutions to develop a strategy specifically for its marketing supply chain.
International Construction Equipment
International Construction Equipment, Inc. (ICE) is North America’s largest manufacturer of pile driving and tamping equipment. Custom-produced materials play a crucial role in ICE marketing communications. Yet, before eLynxx Software only incidental printed items were centrally managed. The remaining spend for marketing services and materials was decentralized and hidden in project expenses. ICE partnered with eLynxx Solutions to gain control over marketing supply chain activity. The improved return on marketing investment is allowing ICE to extend its marketing reach without increasing its budget.
As is often the case with small institutions, operational areas such as marketing and communications do not have large staffs to rely upon, making efficiency paramount. By using eLynxx software to manage and execute its printed marketing and communication materials, Wilson College has automated many time-consuming manual tasks. As a result, Wilson’s team enjoys more time for creativity, broader marketplace reach, output that consistently meets expectations and solid relationships with a larger pool of vendors.